sexta-feira, 26 de junho de 2009

Viva!Wilderness! -


Viva is an Italian, Portuguese and Spanish word that literally means live. But since the 17th century when it was coined is much more used to express acclamation, approval, salute, or applause. It is also an exclamation expressing good will, well wishing, encouragement, welcome and so many other positive connotations things.


Wilderness is a noun that has its origins in the English spoken in the 12th Century and is used to describe unsettled and uncultivated regions left in their natural condition. Like wild tracts of land covered with dense vegetation or forests, but also extensive areas such as deserts and oceans that are barren or empty.

While viva pushes and wilderness bewilders, humankind eagerly survive in the challenges and fascination that both words exert.





Now the time has come to put these two words together: VivaWilderness! Together and emphasized by the exclamation mark, thanks to Volkswagen Motorsport and the three racing Touaregs in the Rally dos Sertões.

VivaWilderness! is much more than two mighty words put together is a state of mind, a behavioral symbol that respects, supports, incentives and cares about all of those that have Nature in mind. VivaWilderness! Is the iamge and name of this succession of articles that will make you live, every single day, this adventure of the Sertões in its full extent.

Here you will read all the details about 10 days of competition on a very peculiar and challenging wilderness that will humbly put men and cars to one of the toughest tests that exist.

VivaWilderness! Is the voice that goes directly from the heart of the competition to the minds of each of you.

Live VivaWilderness! Through the Brazilian untamed hinterland with Volkswagen Motorsport’s Racing Touaregs.

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